Founder & CEO
Bricks Health, Inc.
Advisor, Springboard Enterprises
Various investment and business growth strategy
Express ScriptsMaster of Public Health, Yale
University School of Public Health
Rashida Bobb is an advocate, strategist, investor, advisor, entrepreneur and founder of Bricks Health. In her career, she’s had the opportunity to work with a wide range of healthcare clients on various transactions and business strategy engagements. Her 15 plus years of experience culminated in the founding of Bricks Health, a strategy advisory firm that focuses on the digital healthcare market. For Rashida, digital health offers an unprecedented opportunity to breakdown the siloes within the industry that limit collaboration and innovation in healthcare through platform interoperability, evidence-based decision making, and technology integration. Rashida founded the company to support startups looking to expand to new markets, corporations launching new products and VCs looking to invest in digital health. She shares with our Program Manager, Sharon Mwale, how focusing on her strengths enabled her to pursue entrepreneurship and create value for clients and opportunities for diversity and inclusion in the industry.
Looking back at your early career choices and academic pursuits – was becoming an entrepreneur part of your plan?
I didn’t originally plan on becoming an entrepreneur , it was something I realized was my future after my first eight years working for large corporations. After a lot of introspection, I recognized my passion for entrepreneurship and how my career in management consulting and corporate development prepared me to launch Bricks Health. My first job after graduate school was as a management consultant because I wanted to be in a position where I could learn as much as possible about healthcare and business growth. I advised multi-million dollar companies in determining a strategy to become more competitive in the healthcare market. After this time, I wanted to take a step back from healthcare. So, I joined a startup, Lunch Time Deals – a precursor to Groupon – as the second person at the company. On the team, I focused on strategy and marketing, which I really enjoyed. Unfortunately, the company did not take off as we had hoped and when that happened, I decided to go back to healthcare. Only this time it would have to be different and focused on ‘what’s next’ in healthcare. In my introspection, I outlined my strengths, launching new products and businesses; research and analysis; developing strategy from both operator’s point of view; which, became the core tenets of my company, Bricks Health.
From your experience, what has changed the least, yet still has major impact regarding gender parity within entrepreneurship, technology and healthcare? What is your advice to women looking to be professionals in this space?
Let me start with the second half of that question. My advice for women, anyone in general, early in their career is two-fold:
As for the first part of the question, I don’t think I see enough founding teams where there is a black woman on the team. Only 30 black women founders have raised $1M+ in venture capital. An incredibly poor showing, especially having sat with investment committees and seeing other founders get funding based on hopes, dreams, and sawdust. Whereas black women who don’t get the same commitment even though they show up more prepared and with multiple backup plans. Further exacerbated by the lower likelihood of investors passing black founder deal opportunities to their networks. Hopefully, this will change in the next decade as more black VCs are promoted to partner or launch new funds.
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